Week One: Introduction

Week One: Introductions

Snap into It

Gee, B. R. (2016, July). Instagram’s head of brand development on the future of marketing and what it takes to be a visionary.

Heine, C. (2016, September 14). ESPN’s Long-Form Storytelling Could Turn Sports Podcasting on Its Head.

Heine, C. (2016, September 29). 8 Stats That Show How Huge an Opportunity Instagram Is for Sports Marketers.

MANCUSO, J., & STUTH, K. (2015). A Portrait of Modern Media. Marketing Insights, 27(3), 16-17.

Wilson, M. (2016) SNAPCHAT VS. FACEBOOK. Fast Company, (207), 80-81

Keeping Up With Your Dream Job

Clapp, B. (2015). How Social Media Has Forever Changed Sports Journalism. Work in Sports Blog.

Eck, K.(2016). WNYW Has Changed How it Does Sports. Adweek Blog Network.

Lebel, K., Danylchuk, K., & Millar, P. (2015). Social Media as a Learning Tool: Sport Management Faculty Perceptions of Digital Pedagogies. Sport Management Education Journal (Human Kinetics), 9(1), 39-50

Sharing to Sell

Juratovac, A. (2015, July 8). Building your Athlete Brand via Social Media. Adweek Blog Network.

(2015). The Athlete as a Social Media Marketing Product. John Cruyff Institute.

Lauricella, S., & Koster, K. (2016). “Refueling” Athletes: Social Media’s Influence on The Consumption of Chocolate Milk as a Recovery Beverage. American Communication Journal, 18(1), 15-29.

Throwing a Curveball in Traditions

Chen, Y. (2016, May 03). Inside NBC Sports’ Snapchat plans for the Kentucky Derby – Digiday. Retrieved October 04, 2016.

Ko, M., Yeo, J., Lee, J., Lee, U., & Jang, Y. J. (2016). What Makes Sports Fans Interactive? Identifying Factors Affecting Chat Interactions in Online Sports Viewing. Plos ONE, 11(2), 1-20. 

GameOn: The Mobile Platform for Sports Fans. (2016, August 04). Retrieved October 04, 2016.


Clapp, B. (2015, August 17). Unique Strategies For Using Social Media in Sports Marketing. Retrieved October 04, 2016

Voorveld, Hilde A. M.; Viswanathan, Vijay. “An Observational Study on How Situational Factors Influence Media Multitasking With TV: The Role of Genres, Dayparts, and Social Viewing,” Media Psychology, 2015, Vol. 18. doi: 10.1080/15213269.2013.872038.

W. (2015, August 26). Social Media Fails. Retrieved October 04, 2016