Week Five: Conclusions

Week Five: Conclusions

Tips for New Tech

DeMers, J. (2016, August 1). The Top 7 Social Media Marketing Trends Dominating 2016. Retrieved November 16, 2016

Legler, D. (n.d.). Why Sports Fans Love Social. Retrieved November 16, 2016

Smith, J. (2015). 15 Ideas to Consider in Social Media and Sports for 2015. Cosida Digest, 36-40.

Bridging the Gap

Shah, M. (May 29, 2015). The Struggling Journalist. Retrieved Nov 11, 2016

Clapp, B. (November 18, 2015). Work in Sports. Retrieved November 15, 2016

English, P. (2016). Twitter’s Diffusion in Sports jJournalism: Role models, laggards and followers of the social media innovation. New Media & Society, 18(3), 484-501. doi:10.1177/1461444814544886

Double-Edged Industry

10 Pro Athletes Mastering Social Media To Grow Their Brands. (2015). Retrieved November 15, 2016

Sandomir, R. (2016). Curt Schilling, ESPN Analyst, Is Fired Over Offensive Social Media Post. Retrieved November 15, 2016

Markazi, A. (2015, July 21). Social media is a double-edged sword in sports. Retrieved November 15, 2016

Jayaram, D., Manrai, A., & Manrai, L. (2015, July 1). Effective use of marketing technology in Eastern Europe: Web analytics, social media, customer analytics, digital campaigns and mobile applications. Journal of Economics, Finance and Administrative Science, 20(39).

Charging Down the Field of Success

Daoud, H. (2016, September 28). 8 Essential Elements of a Social Media Marketing Strategy : Social Media Examiner. Retrieved November 15, 2016.

Haugh, B. R., & Watkins, B. (2016). Tag Me, Tweet Me if You Want to Reach Me: An Investigation Into How Sports Fans Use Social Media. International Journal Of Sport Communication9(3), 278-293.

Slabaugh, J. (2016, January 07). 6 Winning Social Media Tips for Sports Marketing Success. Retrieved November 15, 2016.

Rules of the Game

Luo, N., Zhang, M., & Liu, W. (2015, July). The Effects of Value Co-creation Practices on Building Harmonious Brand Community and Achieving Brand Loyalty on Social Media in China. Computers in Human Behavior, 48, 492-499.

Slabough, J. (2016, January 7). 6 Winning Social Media Tips for Sports Marketing Success. Retrieved November 15, 2016.

Antoniacci, M. (2016). Social Media and Sports: A Powerful Depiction of How Women Are Harassed in a Man’s World. Retrieved November 15, 2016.

LePage, E. (2016, August 4). How To Create A Social Media Marketing Plan In 6 Steps. Retrieved November 16, 2016.

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