Jekyll and Hyde: Athletes Online

By India Hagen-Gates Social media has become a link between fans and professional athletes. When used well it can bolster an athlete‚Äôs image and create new opportunities to expand their brand. Although there are many examples of social media use in the NFL that have helped players and teams, there is also a dark side … Continue reading Jekyll and Hyde: Athletes Online

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It’s all about the (Fan)tasy

By Amanda Lewis The NFL has shifted their attention from official football games to making sure their fans get the most out of their experiences by interacting on social media. This shift has been a positive experience for the fans to get involved and feel valued by the NFL, as well as their peers. A … Continue reading It’s all about the (Fan)tasy