Sharing to Sell

By India Hagen-Gates The world of advertising is always changing. Major advancements in technology have caused creators and advertisers to play catch up, with a majority of their audiences now being online. Thanks to this new focus on social media, consumers expect companies to be more accessible. The sports industry is no exception. Fans now … Continue reading Sharing to Sell


Throwing a Curveball in Traditions

By Amanda Lewis Sports fans used to be just spectators of the games they were watching.  However, social media has changed the dynamic of the typical “sports fan”.  Fans can now interact with their favorite teams and fans just like them.  With apps like GameOn and Nevar Baseball, it’s easy for fans to interact with … Continue reading Throwing a Curveball in Traditions