Ryan Lochte’s Rebrand

By India Hagen-Gates Reputation is everything and thanks to social media, one event can ruin it. In today’s world, monitoring a reputation online is a vital role. When a crisis takes hold of a company’s reputation, the first impulse may be to jump ship, but it is crucial to stay present. During a crisis, if … Continue reading Ryan Lochte’s Rebrand


Around the world in 60 seconds

By Amanda Lewis Before social media, staying connected with sports fans across the globe was difficult. Now, social media allows people from all over the world to talk about and stay connected with their favorite sports teams almost instantly. International sports have become increasingly popular over the past few years and it is not unnatural … Continue reading Around the world in 60 seconds