Double-Edged Industry

By India Hagen-Gates Like any profession, athletes need help learning their way around social media. As the ways of communicating change, professionals across industries have to learn to adapt. Taking account of your audience and how they respond to different interactions and situations is crucial to success. Some athletes and teams in the sports industry … Continue reading Double-Edged Industry


Charging down the field of success

By Amanda Lewis The reason why social media has been so successful in the professional sports industry is because fans like the idea of being a part of something bigger than themselves. There has been a huge shift in communication between sports fans and organizations, they have transitioned to two way communication. ¬†Fans could not … Continue reading Charging down the field of success