Week Two: The NFL
Can the NFL Score Millenials?
Bürgi, M. (2015, November 5). NFL’s Dawn Hudson Tops the Adweek 50 List of Vital Leaders in Tech, Media and Marketing.
Deen, A. (2016, August 04). How the NFL is Developing Brand Loyalty with Millennials – Fridge Magazine.
Heine, C. (2016, August 2). The NFL Is the First Sports League to Get a Snapchat Discover Channel.
Sloane, G. (2015, May 26). 7 Ways to Get People to Share Your Snapchat Messages, Even Ads.
MARTIN, E. J. (2015). How to Use Authenticity, Brands, and Visuals to Engage Millennials. Econtent,38(8), 6.
Speier, K. (n.d.). 6 Companies that are Killing it on Instagram. Retrieved December 17, 2016
From Dawn till Dusk
Grove, J. V. (2011, August 20). How Social Media is Changing the NFL. Retrieved October 19, 2016
Why Social Media Is A Game-Changer For The NFL – MDG Advertising | Marketing News and Trends. (2016, September 9). Retrieved October 19, 2016
Hull, K., & Schmittel, A. (2015). A Fumbled Opportunity? A Case Study of Twitter’s Role in Concussion Awareness Opportunities During the Super Bowl. Journal Of Sport & Social Issues, 39(1), 78-94.
Dr. Jekyll and Mr. Hyde: Athletes Online
Breech, J. (2016, September 11). NFL Players Remember 9/11 on Social Media Before Sunday’s games. CBS Sports. Retrieved October 15, 2016.
Kanno-Youngs, V. (July 9, 2015). Social Media Rules are Hazy;
Players want more leeway, less punishment. USA Today. Retrieved October 12, 2016.
Lazarus, D. (2016). The Adjudicatory Audible: The Impact of Social Media on the Punishments of NFL Athletes. Undergraduate Honors Thesis Sanford School of Public Policy Duke University .
It’s All About the (Fan)tasy
Isidore, C. (2015, September 11). Fantasy’s impact on football is very real. Retrieved October 19, 2016.
Montez de Oca, J., Meyer, B., & Scholes, J. (2016, February 01). Reaching the kids: NFL youth marketing and media. Popular Communication, 14(1), 3-11. doi:10.1080/15405702.2015.1084623
Patel, S. (2015, October 13). Inside NBC’s ‘Sunday Night Football’ social media touchdown- Digiday. Retrieved October 19, 2016.
NFL: Following the Followers
Gibbs, L. (2016, October 7). Tracking the Kaepernick Effect: The anthem protests are spreading. Retrieved October 17, 2016
University Allience, U. (2015). How the NFL Teams are Using Social Media to Engage with Fans. Retrieved October 17, 2016
Platt, J. (2015, January 23). How NFL Teams Are Using Social Media to Engage With Their Fans. Retrieved October 17, 2016