We’ve Got a Live One!

By Catherine Pierce Women’s sports have a diverse fan base that makes it difficult to market to everyone. The audiences that go to WNBA games are typically made up of women and families. Whereas, the audience that makes up television viewership is typically male. To solve this problem, Lisa Borders, the president of the WNBA, does not … Continue reading We’ve Got a Live One!

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When in the Public Eye

By Laura Quinones A career in sports journalism is sought after by many and is hard to achieve, especially for women. Women journalists make up less than 30% of all jobs in sports media, but luckily, this number is growing. Sports personalities, such as Katie Nolan and Erin Andrews are gathering attention from the public … Continue reading When in the Public Eye