By Catherine Pierce Women’s sports have a diverse fan base that makes it difficult to market to everyone. The audiences that go to WNBA games are typically made up of women and families. Whereas, the audience that makes up television viewership is typically male. To solve this problem, Lisa Borders, the president of the WNBA, does not … Continue reading We’ve Got a Live One!
By Laura Quinones A career in sports journalism is sought after by many and is hard to achieve, especially for women. Women journalists make up less than 30% of all jobs in sports media, but luckily, this number is growing. Sports personalities, such as Katie Nolan and Erin Andrews are gathering attention from the public … Continue reading When in the Public Eye
By India Hagen-Gates A movie star, a model, a dancer, or a makeup artist, all of these professions are highly respectable and are often a dream job for little girls. While it’s true that not all little girls want to be princesses anymore, there is still a long way to go to encourage young women … Continue reading Changing the Narrative
By Amanda Lewis One of the main problems with sports in general is that it is associated with being a “thing for men”, but that is simply not true. Women are allowed to, and do, like sports just as much as the next guy. The problem is, sports companies and online social communities don't have … Continue reading Kicking stereotypes off the field
By Ashley Shiels BURN THE BRAS! Okay, not really. They provide support, which is exactly what women in sports are in need of right now, especially on social media. With the introduction of Title IX, there have been many positive increases in equality between genders as far as sports go. One exception to that, however, … Continue reading Posting Through Glass Ceilings
By Catherine Pierce The NFL has one of the strongest brand marketing strategies in professional sports. It has extremely loyal customers and its CMO, Dawn Hudson, is one of the leaders in technology, media, and marketing. So it is surprising to some that the NFL has had problems with engaging millennials. According to one survey, … Continue reading Can the NFL Score Millennials?
By Laura Quinones Every day, from dusk till dawn, sports professionals covering NFL games must stay alert and connected with the public. The NFL, or the National Football League, consists of 32 professional football teams. They have contracts with four major tv networks; CBS, ESPN, Fox, and NBC. Each of these networks are in charge of … Continue reading From Dawn Till Dusk
By India Hagen-Gates Social media has become a link between fans and professional athletes. When used well it can bolster an athlete’s image and create new opportunities to expand their brand. Although there are many examples of social media use in the NFL that have helped players and teams, there is also a dark side … Continue reading Jekyll and Hyde: Athletes Online
By Amanda Lewis The NFL has shifted their attention from official football games to making sure their fans get the most out of their experiences by interacting on social media. This shift has been a positive experience for the fans to get involved and feel valued by the NFL, as well as their peers. A … Continue reading It’s all about the (Fan)tasy
By Ashley Shiels #HTTL? #FeedDaBears? #BeRedSeeRed? Whatever your team, you can be sure of one thing: They are on social media and they are proud of their personal hashtag. There are three types of social media uses: Strategic, operational, and user-focused. For the purposes of this blog we are going to focus on Strategic uses, … Continue reading NFL: Following the Followers