Charging down the field of success

By Amanda Lewis The reason why social media has been so successful in the professional sports industry is because fans like the idea of being a part of something bigger than themselves. There has been a huge shift in communication between sports fans and organizations, they have transitioned to two way communication.  Fans could not … Continue reading Charging down the field of success

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Around the world in 60 seconds

By Amanda Lewis Before social media, staying connected with sports fans across the globe was difficult. Now, social media allows people from all over the world to talk about and stay connected with their favorite sports teams almost instantly. International sports have become increasingly popular over the past few years and it is not unnatural … Continue reading Around the world in 60 seconds