Double-Edged Industry

By India Hagen-Gates Like any profession, athletes need help learning their way around social media. As the ways of communicating change, professionals across industries have to learn to adapt. Taking account of your audience and how they respond to different interactions and situations is crucial to success. Some athletes and teams in the sports industry … Continue reading Double-Edged Industry


Ryan Lochte’s Rebrand

By India Hagen-Gates Reputation is everything and thanks to social media, one event can ruin it. In today’s world, monitoring a reputation online is a vital role. When a crisis takes hold of a company’s reputation, the first impulse may be to jump ship, but it is crucial to stay present. During a crisis, if … Continue reading Ryan Lochte’s Rebrand

Sharing to Sell

By India Hagen-Gates The world of advertising is always changing. Major advancements in technology have caused creators and advertisers to play catch up, with a majority of their audiences now being online. Thanks to this new focus on social media, consumers expect companies to be more accessible. The sports industry is no exception. Fans now … Continue reading Sharing to Sell