Sharing to Sell

By India Hagen-Gates The world of advertising is always changing. Major advancements in technology have caused creators and advertisers to play catch up, with a majority of their audiences now being online. Thanks to this new focus on social media, consumers expect companies to be more accessible. The sports industry is no exception. Fans now … Continue reading Sharing to Sell


Welcome to Sports Media Zone. This site is dedicated to portraying communication tactics in the world of professional sports.. As millions of sports fans sit down to watch the SuperBowl or the World Series, they see endless advertisements that cost millions of dollars. This traditional advertising, while still sought after, is changing. Professional sports is watched … Continue reading Welcome