Double-Edged Industry

By India Hagen-Gates Like any profession, athletes need help learning their way around social media. As the ways of communicating change, professionals across industries have to learn to adapt. Taking account of your audience and how they respond to different interactions and situations is crucial to success. Some athletes and teams in the sports industry … Continue reading Double-Edged Industry

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Sharing to Sell

By India Hagen-Gates The world of advertising is always changing. Major advancements in technology have caused creators and advertisers to play catch up, with a majority of their audiences now being online. Thanks to this new focus on social media, consumers expect companies to be more accessible. The sports industry is no exception. Fans now … Continue reading Sharing to Sell

Welcome

Welcome to Sports Media Zone. This site is dedicated to portraying communication tactics in the world of professional sports.. As millions of sports fans sit down to watch the SuperBowl or the World Series, they see endless advertisements that cost millions of dollars. This traditional advertising, while still sought after, is changing. Professional sports is watched … Continue reading Welcome