Bridging the Gap

By Laura Quinones

The world of sports broadcasting and journalism is competitive and challenging, but it reaps many benefits. It is a job that exceeds the normal office hours. Professionals that work in this field have a great love of sports and communication, the perfect mix to succeed. Social media has made journalism much more than it ever was. Whether it is checking scores, working on content, or updating fans via twitter, there is always something to be done.  With that being said- here are some tips on how to survive and succeed in the world of sports media.

  • Take opportunities

Thanks to social media, sports professionals a lot more opportunities available to them. They are able to create their own blog, podcast or website. Social media allows them to share all of this content with their followers, which in turn, can lead to a wider audience. It is important to take advantage of this tool. If you can, travel to new places and make as many connections as you can. Use social media to network and build your portfolio. Try doing both print and online media and work to perfect your skills in both. You never know where a new opportunity can take you!

  •    Stay connected

Gone are the days where sports journalists and broadcasters were only seen on TV. There is a whole audience waiting on social media and it’s your job to reach out to them. By making content on Twitter, Facebook and Instagram, you will be able to interact with your audience in a personal and immediate way. This allows you to share your opinion and, in turn, receive feedback on your work. More than 80% of sports fan use social media, so it is important that you are able to update them with important information. Social media network can also help you stay connected with your audience. Social media can also show you what your audience is paying attention to, which can help you gather inspiration for new content.

  •    Build a fanbase

Social media is a great way to build a fanbase and a great way to make connections. As a sports broadcaster or journalist, you are able to start a conversation among your fans. You get to listen to what they have to say and share your opinions with them. By listening to your fans, and becoming part of the conversation, you can generate and promote content with fans in a more approachable way. It is no longer one-way communication between you and the fans, between creator and consumer. In this day and age, audiences expect more, and it’s up to you to give it to them!

These three things seem very basic, but they are the key to a long career. This career is ever changing, thanks to social media and new platforms that are created everyday. Although this can seem daunting, this spontaneity keeps the sports media field interesting, and allows creativity from professionals. This creativity will go along way, and further increase the connection between the fans, athletes and professionals.