Welcome to Sports Media Zone. This site is dedicated to portraying communication tactics in the world of professional sports.. As millions of sports fans sit down to watch the SuperBowl or the World Series, they see endless advertisements that cost millions of dollars. This traditional advertising, while still sought after, is changing. Professional sports is watched through a traditional medium, television. But the industry has not ignored new media. This blog will explore the communication strategy throughout professional sports as well as the balance between traditional and new media and trends of social media.